Aroon Purie
Diversification
Aroon Purie, Chairman and Editor-in-Chief of India Today, describes diversifying first into different magazine variations by launching regional editions of India Today, Business Today, men’s health, and moving into women’s lifestyle magazines and acquiring Cosmopolitan. He then diversified into different forms of media by creating news video cassettes called “News Track” before the emergence of cable television, this progressed to be shown on Doordarshan after a successful bid, and eventually transformed into “Aaj Tak”, a 24-hours news channel in the year 2000.
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