Publications
Publications
- October 1984 (Revised May 1990)
- HBS Case Collection
NIKE (A)
Abstract
Describes the history of Nike, its economic strategy, and the industries in which it competes. The teaching objective is to ask the student to identify and evaluate Nike's economic/technical strategy.
Keywords
Information Technology; Business History; Supply and Industry; Financial Strategy; Apparel and Accessories Industry; Sports Industry
Citation
Christensen, C. Roland. "NIKE (A)." Harvard Business School Case 385-025, October 1984. (Revised May 1990.)