Publications
Publications
- October 1984
- HBS Case Collection
NIKE (A1)
Abstract
Presents a specific marketing policy decision on the servicing of large, important chain store customers versus giving priority to small specialty running equipment stores.
Keywords
Decisions; Marketing Strategy; Distribution Channels; Apparel and Accessories Industry; Sports Industry
Citation
Christensen, C. Roland. "NIKE (A1)." Harvard Business School Case 385-026, October 1984.