Publications
Publications
- October 1984 (Revised March 1999)
- HBS Case Collection
NIKE (B)
Abstract
Describes Nike's corporate culture and looks closely at individual key senior and middle managers, outlining the processes by which the management group conducts its business and noting the values which bind the management group together. The teaching objective is to help the student understand how Nike "works" given current circumstances and to predict what problems and opportunities may develop as Nike grows.
Keywords
Values and Beliefs; Management Practices and Processes; Organizational Culture; Management Teams; Apparel and Accessories Industry; Sports Industry
Citation
Christensen, C. Roland, and David C Rikert. "NIKE (B)." Harvard Business School Case 385-027, October 1984. (Revised March 1999.)