Publications
Publications
- October 1984 (Revised March 1999)
- HBS Case Collection
NIKE (E)
Abstract
Provides the background for a discussion of Nike (E1), (E2), and (E3). Outlines Nike's senior management group's early program to deal with the company's increasingly difficult competitive circumstance.
Keywords
Management Style; Competition; Situation or Environment; Management Teams; Apparel and Accessories Industry; Sports Industry
Citation
Roberts, Michael J. "NIKE (E)." Harvard Business School Case 385-033, October 1984. (Revised March 1999.)