Publications
Publications
- October 1984
- HBS Case Collection
NIKE (F): The Apparel Division
Abstract
Deals with challenges confronting a new divisional manager of Nike's apparel division, David Chang. The teaching plan would focus on a diagnosis of the division's current strategy and what future strategic moves might be considered.
Keywords
Strategic Planning; Business Divisions; Management Teams; Business Strategy; Apparel and Accessories Industry; Sports Industry
Citation
Christensen, C. Roland. "NIKE (F): The Apparel Division." Harvard Business School Case 385-039, October 1984.