Publications
Publications
- 1994
- Service Quality: New Directions in Theory and Practice
Managing Services When Service Is a Performance
By: J. A. Deighton
Keywords
Citation
Deighton, J. A. "Managing Services When Service Is a Performance." In Service Quality: New Directions in Theory and Practice, edited by R. T. Trust and R. L. Oliver. Beverly Hills, CA: Sage Publications, 1994.