Publications
Publications
- 2002
Efficient Customer Relationship Management: How Procter & Gamble, Kraft Foods and Henkel Manage Their Customer Relationships
By: Tom Gawlik, Joachim Kellner and Dirk Seifert
Citation
Gawlik, Tom, Joachim Kellner, and Dirk Seifert. Efficient Customer Relationship Management: How Procter & Gamble, Kraft Foods and Henkel Manage Their Customer Relationships. Bonn: Galileo Press, 2002, German ed.