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Publications
Publications
  • November 2001
  • Article
  • Management Science

Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management

By: Elie Ofek and Miklos Sarvary
  • Format:Print
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Keywords

Customers; Competitive Strategy; Knowledge Management

Citation

Ofek, Elie, and Miklos Sarvary. "Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management." Management Science 47, no. 11 (November 2001).
  • Find it at Harvard

About The Author

Elie Ofek

Marketing
→More Publications

More from the Authors

    • February 2022
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    Mary Kay Inc.: Enriching Women's Lives while Embracing Change

    By: Elie Ofek and Julia Kelley
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    Aleph Farms: A New Culture of Meat

    By: Elie Ofek and Jeff Huizinga
    • November 2021
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    Ratings, Reviews, and the Marketing of New Products

    By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
More from the Authors
  • Mary Kay Inc.: Enriching Women's Lives while Embracing Change By: Elie Ofek and Julia Kelley
  • Aleph Farms: A New Culture of Meat By: Elie Ofek and Jeff Huizinga
  • Ratings, Reviews, and the Marketing of New Products By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
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