Publications
Publications
- November 1986 (Revised April 1993)
- HBS Case Collection
Fox Broadcasting Co.
Abstract
Describes an attempt by Fox Broadcasting to enter the U.S. television broadcasting industry as a fourth network. Intended to integrate the analysis of major investment decisions with business strategy. Leads to a discussion of the investment decision based on industry structure, competitive positions, and sustainability.
Keywords
Competition; Market Entry and Exit; Business Strategy; Media and Broadcasting Industry; United States
Citation
Ghemawat, Pankaj. "Fox Broadcasting Co." Harvard Business School Case 387-096, November 1986. (Revised April 1993.)