Publications
Publications
- October 1987 (Revised October 1989)
- HBS Case Collection
Moving Ideas into Action: Mastering the Art of Change
Abstract
Discusses elements in organizing a large scale change effort: defining a shared vision, coalition building, management structure and process, communication and education, local participation and innovation, standards and measures, and symbols and signals.
Keywords
Change Management; Communication; Policy; Innovation and Invention; Standards; Organizational Change and Adaptation; Strategy
Citation
Kanter, Rosabeth M. "Moving Ideas into Action: Mastering the Art of Change." Harvard Business School Background Note 388-002, October 1987. (Revised October 1989.)