Publications
Publications
- August 1987 (Revised June 1992)
- HBS Case Collection
Adolph Coors in the Brewing Industry
Abstract
Describes a company that had traditionally followed a strategy quite distinct from its major competitors', its eventual decision to imitate them, and its subsequent performance.
Keywords
Citation
Ghemawat, Pankaj. "Adolph Coors in the Brewing Industry." Harvard Business School Case 388-014, August 1987. (Revised June 1992.)