Publications
Publications
  • May 1988 (Revised March 1990)
  • Case
  • HBS Case Collection

Matsushita Electric Industrial (MEI) in 1987

By: Christopher A. Bartlett and Sumantra Ghoshal
  • Format:Print
  • | Pages:25
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Abstract

Describes the development of Matsushita's international operations and the building of its dominant competitive position in the consumer electronics industry. Picks up the major challenges facing the company in 1987 as both its product focus and geographic posture are brought into question. The president is implementing two projects, Action 86 to shift the business focus from consumer to industrial electronics and Operation Localization to shift more of the value added offshore.

Keywords

Global Strategy; Goods and Commodities; Product Positioning; Problems and Challenges; Business Strategy; Competitive Strategy; Value; Electronics Industry

Citation

Bartlett, Christopher A., and Sumantra Ghoshal. "Matsushita Electric Industrial (MEI) in 1987." Harvard Business School Case 388-144, May 1988. (Revised March 1990.)

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