Publications
Publications
- November 1988 (Revised July 1998)
- HBS Case Collection
WaterTest Corporation
Abstract
Describes the founding and subsequent growth of WaterTest, a New Hampshire firm run by a entrepreneur with little business background. Three Harvard Business School students are working on a project to help the firm refine its marketing strategy. The students collect a great deal of data--which is available in disk form--on the company's customers and potential customers. Students are asked to analyze this data to develop a marketing strategy for the firm.
Keywords
Citation
Roberts, Michael J., Chuck Davis, William (Bill) Haylon, and Daniel F. Riley. "WaterTest Corporation." Harvard Business School Case 389-022, November 1988. (Revised July 1998.)