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Publications
Publications
  • 2002
  • Article
  • Journal of Consumer Psychology

Personalization and Personality: Some Effects of Customizing Message Style Based on Consumer Personality

By: Youngme Moon
  • Format:Print
  • | Pages:14
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Keywords

Identity; Customers; Customer Focus and Relationships

Citation

Moon, Youngme. "Personalization and Personality: Some Effects of Customizing Message Style Based on Consumer Personality." Journal of Consumer Psychology 12, no. 4 (2002): 313–326.
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About The Author

Youngme Moon

General Management
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More from the Author
  • Paul Polman By: Elizabeth A. Keenan, Youngme Moon and Susie Ma
  • Bee-ing Better at Bombas By: Elizabeth A. Keenan, Youngme Moon and John Masko
  • Bozoma Saint John: Leading with Authenticity and Urgency By: Frances X. Frei, Francesca Gino and Youngme Moon
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