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2002
Article
Journal of Consumer Psychology

Personalization and Personality: Some Effects of Customizing Message Style Based on Consumer Personality

By: Youngme Moon

Format:Print
| Pages:14

Keywords

Identity; Customers; Customer Focus and Relationships

Citation

Moon, Youngme. "Personalization and Personality: Some Effects of Customizing Message Style Based on Consumer Personality." Journal of Consumer Psychology 12, no. 4 (2002): 313–326.

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About The Author

Youngme Moon

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