Publications
Publications
- July 1989 (Revised February 1993)
- HBS Case Collection
National Demographics & Lifestyles (B)
Abstract
Picks up where National Demographics & Lifestyles (A) left off, describing the company's financing and very successful performance through 1987. At this point, the founders and venture backers face some difficult choices around how and when to harvest the value they have created. Options include a public offering or sale of the company.
Keywords
Demographics; Financing and Loans; Initial Public Offering; Marketing; Success; Performance; Value Creation; Industrial Products Industry
Citation
Roberts, Michael J. "National Demographics & Lifestyles (B)." Harvard Business School Case 390-006, July 1989. (Revised February 1993.)