Publications
Publications
- August 1989 (Revised December 1997)
- HBS Case Collection
U.S. Airline Industry--1978-88 (A), The
Abstract
Describes the evolution of the airline industry in the first decade after deregulation (1978-88). Looks at the primary areas of operation in which managers can effect change (planes, people, routes, marketing). The basic teaching objective is to cover industry structure with emphasis on competitive advantage, commitment, and sustainability. May be used with U.S. Airline Industry--1978-88 (B).
Keywords
Citation
Ghemawat, Pankaj, and Nancy Donohue. "U.S. Airline Industry--1978-88 (A), The." Harvard Business School Case 390-025, August 1989. (Revised December 1997.)