Publications
Publications
- August 1989 (Revised December 1997)
- HBS Case Collection
U.S. Airline Industry--1978-88 (B), The
Abstract
Examines the airline industry's primary competitors (Texas Air, United, American, Delta, Northwest, TWA, USAir, and Pan Am) and traces their strategic moves in the areas of planes, people, routes, and marketing. Teaching/learning emphasis is on finding out who wins, who loses, and why. Provides a follow-up to U.S. Airline Industry--1978-88 (A).
Keywords
Citation
Ghemawat, Pankaj, and Nancy Donohue. "U.S. Airline Industry--1978-88 (B), The." Harvard Business School Case 390-026, August 1989. (Revised December 1997.)