Publications
Publications
- September 1989 (Revised January 1990)
- HBS Case Collection
Vinod Khosla and Sun Microsystems (A)
Abstract
Describes how Vinod Khosla got Sun Microsystems started, and a critical marketing challenge the company faced at the end of the first year. Objective is to illustrate how bold creative thinking can make or break start-ups.
Keywords
Marketing Strategy; Business Startups; Innovation and Invention; Information Technology Industry; Computer Industry
Citation
Bhide, Amar. "Vinod Khosla and Sun Microsystems (A)." Harvard Business School Case 390-049, September 1989. (Revised January 1990.)