Publications
Publications
- March 1990 (Revised May 1993)
- HBS Case Collection
Pennzoil Co.
Abstract
Focuses on Pennzoil's motor oil business. Designed to address the business strategy issues of how a firm chooses its scope to create competitive advantage in its core business. "Scope" can be broadly defined to include vertical scope (forward and backward integration), horizontal scope (multiple related products), and geographic scope (multiple market locations).
Keywords
Citation
Teisberg, Elizabeth O. "Pennzoil Co." Harvard Business School Case 390-131, March 1990. (Revised May 1993.)