Publications
Publications
- June 1990
- HBS Case Collection
Komatsu in 1986
Abstract
Describes the impact of a rising Yen on Komatsu's pricing strategy. Komatsu management seems to be signalling the need for price increases. Asks what Cat's new CEO, George Schaefer, should do in response.
Keywords
Citation
Bartlett, Christopher A. "Komatsu in 1986." Harvard Business School Supplement 390-179, June 1990.