Publications
Publications
- November 1990
- HBS Case Collection
Honda Motor Co. (B): Views of Senior Management
Abstract
Provides a follow-up to Honda Motor Co. and Honda of America (A). Describes the memos of Nobuhico Kawamoto, newly appointed Honda president, and Shoichiro Irimajiri, newly appointed executive vice president, with respect to the challenges facing Honda in the 1990s. Contains their thoughts on what is likely to happen to the automotive industry as a whole and also discusses the priorities of Honda's senior management team.
Keywords
Citation
Sorenson, Ralph Z. "Honda Motor Co. (B): Views of Senior Management." Harvard Business School Supplement 391-107, November 1990.