Publications
Publications
- November 1990 (Revised June 2004)
- HBS Case Collection
McDonald's and the Environment
Abstract
McDonald's decides to withdraw its polystyrene plastic packaging for sandwiches and hamburgers after years of defending itself against environmental critics. The decision occurs in the midst of a six-month Joint Task Force study, with the nonprofit Environmental Defense Fund (EDF), of McDonald's waste-management practices. The company has to decide how to position its about-face announcement and its relationship with EDF.
Keywords
Announcements; Change Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Retail Industry; Food and Beverage Industry; United States
Citation
Livesey, Sharon M. "McDonald's and the Environment." Harvard Business School Case 391-108, November 1990. (Revised June 2004.)