Publications
Publications
- January 1991 (Revised May 1991)
- HBS Case Collection
Hoechst in the United States (A)
Abstract
Describes the U.S. market for chemicals following WW II to the present and the attention of the market for global chemical companies. Traces the involvement of Hoechst in this market up to the 1980s when minimum growth has been offered through Hoechst's U.S. subsidiary, American Hoechst and the company is seeking opportunities for expansion through acquisition. Calenese Corp., the tenth largest chemical company in the United States, stands out as the best opportunity. Students will evaluate the strength of the Celanese opportunity in light of Hoechst's position, objectives, and past strategies. May be used with Hoechst and the German Chemical Industry and Hoechst in the United States (B).
Keywords
Citation
Gomes-Casseres, Benjamin. "Hoechst in the United States (A)." Harvard Business School Case 391-140, January 1991. (Revised May 1991.)