Publications
Publications
- February 1991 (Revised December 1992)
- HBS Case Collection
Xerox and Fuji Xerox
Abstract
Describes the growth and development of Fuji Xerox, Xerox's joint venture in Japan, and the evolving relationship between Fuji Xerox and Xerox. Focuses on the technological development of Fuji Xerox, and on the contributions that Fuji Xerox has made to Xerox's competitive position worldwide. Presents a number of options for modifying the relationship between Xerox and Fuji Xerox in the future, when the two firms will face increasingly serious competition from global competitors. Fuji Xerox is a $4 billion company and arguably one of the most successful joint ventures ever between an American and Japanese firm. In some ways the evolution of Fuji Xerox has been a microcosm of the broader United States-Japan relationship.
Keywords
Citation
Gomes-Casseres, Benjamin. "Xerox and Fuji Xerox." Harvard Business School Case 391-156, February 1991. (Revised December 1992.)