Publications
Publications
- April 1991 (Revised June 1993)
- HBS Case Collection
McCaw Cellular Communications, Inc. in 1990 (A)
Abstract
Describes McCaw Cellular Communications, Inc.'s competitive position in 1990. McCaw is the largest cellular phone service company in the United States. It faces challenges of technological change and formulating strategy in an industry with a highly uncertain future. Focuses on a strategic investment in one of two new technologies for switches. Raises the general question of how one chooses among two uncertain technologies. The tension arises from potential first-mover advantages, from network effects of the currently available technology, and the promise of a superior technology soon to be available.
Keywords
Risk Management; Communication Technology; Competition; Change Management; Investment; Telecommunications Industry; United States
Citation
Teisberg, Elizabeth O. "McCaw Cellular Communications, Inc. in 1990 (A)." Harvard Business School Case 391-171, April 1991. (Revised June 1993.)