Publications
Publications
  • November 1978 (Revised June 1985)
  • Case
  • HBS Case Collection

Hanson Industries (A)

By: William J. Bruns Jr. and Julie H. Hertenstein
  • Format:Print
  • | Language:English
  • | Pages:14
ShareBar

Abstract

Hanson Industries produces and sells an award-winning design ski boot. Describes the company history from founding through July 1978, the product, production processes, marketing strategy, and background information for related cases on budgeting and finance.

Keywords

Product; Marketing Strategy; Production; Finance; Budgets and Budgeting; Consumer Products Industry

Citation

Bruns, William J., Jr., and Julie H. Hertenstein. "Hanson Industries (A)." Harvard Business School Case 179-076, November 1978. (Revised June 1985.)

About The Author

William J. Bruns

More Publications

Related Work