Publications
Publications
- May 1991 (Revised October 1998)
- HBS Case Collection
NIKE (A) (Condensed)
By: David B. Yoffie
Abstract
Describes the history of Nike, its strategy, and the industry in which it competes. The teaching objective is to ask the student to identify and evaluate Nike's economic/technical strategy.
Keywords
Citation
Yoffie, David B. "NIKE (A) (Condensed)." Harvard Business School Case 391-238, May 1991. (Revised October 1998.)