Publications
Publications
- September 1991
- HBS Case Collection
Persuasion
Abstract
Examines the principles that apply in any persuasive business situation. Describes how to analyze the goals and audience; how to devise a persuasive message; and how to execute a persuasive strategy in writing, presentations, and larger corporate communication tasks.
Keywords
Business or Company Management; Communication Intention and Meaning; Interpersonal Communication; Communication Strategy
Citation
Hattersley, Michael E. "Persuasion." Harvard Business School Background Note 392-012, September 1991.