Publications
Publications
- May 1992 (Revised May 1993)
- HBS Case Collection
Jan Carlzon: CEO at SAS (B)
Abstract
Summarizes Carlzon's new focus externally on building alliances and acquiring travel service companies. Describes the financial problems resulting from the recession and the Gulf War crisis. Designed as an in-class handout to highlight the long-term management commitment required to realign and inspire an organization to a new strategic mission. Allows a more balanced appraisal of Carlzon's leadership abilities and limitations.
Keywords
Acquisition; Financial Crisis; Problems and Challenges; Planning; Leadership; Alliances; Strategy; Air Transportation Industry
Citation
Bartlett, Christopher A. "Jan Carlzon: CEO at SAS (B)." Harvard Business School Supplement 392-150, May 1992. (Revised May 1993.)