Publications
Publications
- 2001
- HBS Working Paper Series
Voice and Advocacy: Marketing's Role in Addressing the Poor as Customers
By: V. Kasturi Rangan and Arthur McCaffrey
Citation
Rangan, V. Kasturi, and Arthur McCaffrey. "Voice and Advocacy: Marketing's Role in Addressing the Poor as Customers." Harvard Business School Working Paper, No. 02-023, October 2001.