Publications
Publications
- 1999
- HBS Working Paper Series
Social Enterprise Series No.7 - Marketing's Role in Addressing the Poor as Customers
By: V. Kasturi Rangan and Patricia Walker
Citation
Rangan, V. Kasturi, and Patricia Walker. "Social Enterprise Series No.7 - Marketing's Role in Addressing the Poor as Customers." Harvard Business School Working Paper, No. 99-094, February 1999.