Publications
Publications
- September 1993 (Revised January 1997)
- HBS Case Collection
Serengeti Eyewear: Entrepreneurship Within Corning, Inc.
By: David A. Garvin and Jonathan West
Abstract
An entrepreneurial division within Corning, Serengeti Eyewear, has grown rapidly in its brief 10-year history. Now it must decide whether to launch a new line of sunglasses and take on the industry leader. The company has prospered by developing and cultivating relationships with suppliers, customers, employees, and retailers. Its leader, Zaki Mystafa, has created a remarkable, flexible, and responsive organization. The case describes Mystafas's highly informal managerial style, and his skill at managing "up" to his superiors at Corning.
Keywords
Organizational Design; Management Style; Competitive Strategy; Customer Relationship Management; Employee Relationship Management; Business and Stakeholder Relations; Talent and Talent Management; Corporate Entrepreneurship; Manufacturing Industry
Citation
Garvin, David A., and Jonathan West. "Serengeti Eyewear: Entrepreneurship Within Corning, Inc." Harvard Business School Case 394-033, September 1993. (Revised January 1997.)