Publications
Publications
- 1999
- HBS Working Paper Series
Josiah Wedgwood, 1730-1795: Brand Creation in the First Consumer Society
By: Nancy F. Koehn
Citation
Koehn, Nancy F. "Josiah Wedgwood, 1730-1795: Brand Creation in the First Consumer Society." Harvard Business School Working Paper, No. 00-018, September 1999.