Publications
Publications
- 1998
- HBS Working Paper Series
When the Computer Is the "Salesperson": Consumer Responses to Computer "Personalities" in Interactive Marketing Situations
By: Youngme Moon
Citation
Moon, Youngme. When the Computer Is the "Salesperson": Consumer Responses to Computer "Personalities" in Interactive Marketing Situations. Harvard Business School Working Paper, No. 99-041, September 1998.