Publications
Publications
- 2000
- HBS Working Paper Series
Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management
By: Elie Ofek and Miklos Sarvary
Citation
Ofek, Elie, and Miklos Sarvary. "Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management." Harvard Business School Working Paper, No. 00-081, May 2000.