Publications
Publications
- November 1994
- HBS Case Collection
Citibank European Strategy & Organization
By: Michael Y. Yoshino and Thomas W. Malnight
Abstract
Examines strategic and organizational issues facing Citibank as it pursues a highly focused strategy in Europe in the face of increasing competition. Central in this consideration is the role of the European regional organization.
Keywords
Management; Growth and Development Strategy; Organizational Design; Competitive Strategy; Competition; Banking Industry; Europe
Citation
Yoshino, Michael Y., and Thomas W. Malnight. "Citibank European Strategy & Organization." Harvard Business School Case 395-099, November 1994.