Publications
Publications
- January 1996 (Revised March 2000)
- HBS Case Collection
R.R. Donnelley & Sons: The Digital Division
By: David A. Garvin and Artemis March
Abstract
In June 1995, Barbara Schetter, VP and general manager of R.R. Donnelley's Digital Division, is struggling to gain acceptance from other groups and divisions at the printing giant. The Digital Division employs radically new technology--digital printing presses and transactions management systems--to deliver short-run, customized printing. But it is based on a completely different business model than Donnelley's traditional businesses and is finding it difficult to overcome informal resistance.
Keywords
Business Divisions; Business Model; Business Plan; Leading Change; Problems and Challenges; Groups and Teams; Technology Adoption; Value Creation
Citation
Garvin, David A., and Artemis March. "R.R. Donnelley & Sons: The Digital Division." Harvard Business School Case 396-154, January 1996. (Revised March 2000.)