Publications
Publications
- January 1996 (Revised October 1997)
- HBS Case Collection
Americhem: The Gaylord Division (A)
By: David A. Garvin
Abstract
The Gaylord Division of Americhem, a large chemical company, is in the midst of the first use of a new zero-base budgeting system. The general manager of the division leading the process is experiencing disagreement and conflict among the members of the senior management team. This case describes a difficult meeting. A rewritten version of an earlier case.
Keywords
Budgets and Budgeting; Leadership; Management Practices and Processes; Strategic Planning; Problems and Challenges
Citation
Garvin, David A. "Americhem: The Gaylord Division (A)." Harvard Business School Case 396-180, January 1996. (Revised October 1997.)