Publications
Publications
- April 1996 (Revised June 1996)
- HBS Case Collection
City Year Enterprise
Abstract
City Year, a national, nonprofit, youth-service corps, decided to diversify its funding base by seeking opportunities to gain "earned income." In 1995, the initiative, dubbed "City Year Enterprise," had already launched its first project, a collaboration with the Timberland Co. to produce a line of clothing. The case provides a detailed description of City Year's core service operation, its past development efforts and the process through which Timberland and City Year managed their partnership. Based on its experience, City Year (and students) must grapple with how to manage the continuing relationship with Timberland, evaluate other potential sources of earned income, and structure the earned income initiative.
Keywords
Nonprofit Organizations; Partners and Partnerships; Joint Ventures; Social Entrepreneurship; Apparel and Accessories Industry; United States
Citation
Dees, J. Gregory, and Jaan Elias. "City Year Enterprise." Harvard Business School Case 396-196, April 1996. (Revised June 1996.)