Publications
Publications
- June 1996
- HBS Case Collection
Becton Dickinson: Managing the Global Enterprise, 1996
Abstract
Becton Dickinson, a U.S.-based maker of medical and diagnostic devices, has been organized into a mixed structure of U.S.-based divisions and country/region organizations. In 1995, three businesses shifted to become worldwide divisions, forcing a reexamination of the relationship between product and geographic units.
Keywords
Organizational Change and Adaptation; Business or Company Management; Multinational Firms and Management; Organizational Structure; Medical Devices and Supplies Industry; United States
Citation
Rosenzweig, Philip M. "Becton Dickinson: Managing the Global Enterprise, 1996." Harvard Business School Case 396-420, June 1996.