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Publications
Publications
  • fall 2002
  • Article
  • Marketing Science

How Much Does the Market Value an Improvement in a Product Attribute?

By: Elie Ofek and V. Srinivasan
  • Format:Print
  • | Pages:14
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Keywords

Markets; Value; Product

Citation

Ofek, Elie, and V. Srinivasan. "How Much Does the Market Value an Improvement in a Product Attribute?" Marketing Science 21, no. 4 (fall 2002): 398–411.
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About The Author

Elie Ofek

Marketing
→More Publications

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More from the Authors
  • Mary Kay Inc.: Enriching Women's Lives while Embracing Change By: Elie Ofek and Julia Kelley
  • Aleph Farms: A New Culture of Meat By: Elie Ofek and Jeff Huizinga
  • Ratings, Reviews, and the Marketing of New Products By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
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