Publications
Publications
- July 1996
- HBS Case Collection
Edmund's--www.edmunds.com
Abstract
Edmund's publishes an automobile price guide in books (600,000 units per year) and over the Internet (16,000 users a day and growing). The site can be visited at www.edmunds.com. In the marketplace, it makes money selling books. In the marketspace, they make their money on referrals--referring customers to Auto-By-Tel, a car-shopping service, and GEICO, an auto insurer, among others.
Keywords
Business or Company Management; Digital Platforms; Marketplace Matching; Information Publishing; Information Industry; Auto Industry
Citation
Sviokla, John J. "Edmund's--www.edmunds.com." Harvard Business School Case 397-016, July 1996.