Publications
Publications
- November 1996 (Revised December 1996)
- HBS Case Collection
SAP America
By: David A. Garvin and Artemis March
Abstract
SAP America has grown at an explosive rate. This case describes the company's strategy, organization, and culture, with special attention to its approach to partnering and its sales and consulting process, which have been instrumental in allowing growth to proceed. Now in 1996, the company has reorganized in response to increased competition, new competitive demands, and the need to shift from an entrepreneurial to a more professional approach to management.
Keywords
Business Growth and Maturation; Change Management; Entrepreneurship; Growth Management; Demand and Consumers; Organizational Culture; Alliances; Competitive Strategy; Corporate Strategy; United States
Citation
Garvin, David A., and Artemis March. "SAP America." Harvard Business School Case 397-057, November 1996. (Revised December 1996.)