Publications
Publications
- July 1997
- HBS Case Collection
Earle Palmer Brown (A)
Abstract
The CEO of one of the top 25 advertising agencies confronts major changes in the marketplace. He chooses to reengineer the firm.
Keywords
Organizational Change and Adaptation; Business or Company Management; Industry Growth; Advertising Industry
Citation
Jones, Thomas O. "Earle Palmer Brown (A)." Harvard Business School Case 398-012, July 1997.