Publications
Publications
- 2005
- Asian Journal of Marketing
Thai Firms' Adaptations Following the Asian Economic Crisis: Market Orientation, Innovativeness and Organizational Culture Five Years After
By: Rohit Deshpandé and John U. Farley
Keywords
Business Ventures; Financial Crisis; Markets; Innovation and Invention; Organizational Culture; Thailand
Citation
Deshpandé, Rohit, and John U. Farley. "Thai Firms' Adaptations Following the Asian Economic Crisis: Market Orientation, Innovativeness and Organizational Culture Five Years After." Asian Journal of Marketing 11, no. 1 (2005).