Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • December 1998
  • Supplement
  • HBS Case Collection

An Interview with Zhang Ruimin, CEO, Haier Group, Video

By: Lynn S. Paine and Jennifer Benqing
  • Format:Video
ShareBar

Abstract

Zhang Ruimin, founder and CEO of China's Haier Group, must decide whether to acquire Red Star Electric Appliance Co., an insolvent local manufacturer of washing machines. Although Haier, slated to become one of China's first global brand names, has successfully turned around other failing enterprises by infusing its distinctive culture and management style, it is not clear whether that approach will work at Red Star. Both Haier and Red Star are "collective enterprises." Examines the management and culture of an enterprise that has adapted successfully to the new, more open, economy of China in the 1990s.

Keywords

Organizational Change and Adaptation; Organizational Culture; Acquisition; Business or Company Management; Consumer Products Industry; China

Citation

Paine, Lynn S., and Jennifer Benqing. "An Interview with Zhang Ruimin, CEO, Haier Group, Video." Harvard Business School Video Supplement 399-514, December 1998.
  • Purchase

About The Author

Lynn S. Paine

General Management
→More Publications

More from the Authors

    • September–October 2023
    • Harvard Business Review

    What Does 'Stakeholder Capitalism' Mean to You?: A Guide to the Four Main Types

    By: Lynn S. Paine
    • 2023
    • Faculty Research

    Corporate Leaders Say They Are for Stakeholder Capitalism—But Which Version Exactly?: A Critical Look at Four Varieties

    By: Lynn S. Paine
    • April 2023
    • Faculty Research

    Strive Asset Management

    By: Suraj Srinivasan, Lynn S. Paine and Aldo Sesia
More from the Authors
  • What Does 'Stakeholder Capitalism' Mean to You?: A Guide to the Four Main Types By: Lynn S. Paine
  • Corporate Leaders Say They Are for Stakeholder Capitalism—But Which Version Exactly?: A Critical Look at Four Varieties By: Lynn S. Paine
  • Strive Asset Management By: Suraj Srinivasan, Lynn S. Paine and Aldo Sesia
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College