Publications
Publications
- January 1984 (Revised April 1987)
- HBS Case Collection
Turning Around Alcan Europe (A): Patrick Rich's First Four Months as CEO-Europe
Abstract
Faced with large losses in Alcan Aluminum (Europe), Patrick Rich takes the position of area general manager and slashes capital budgets, introduces new financial controls, and sets up mechanisms for increasing cooperation among the national subsidiaries. The focus is on the tactics of implementing rapid change in a cyclical industry that is capital intensive. Two videotapes are available from the Audio-Visual Department for HBS instructors' use with this case.
Keywords
Citation
Isenberg, Daniel J. "Turning Around Alcan Europe (A): Patrick Rich's First Four Months as CEO-Europe." Harvard Business School Case 484-062, January 1984. (Revised April 1987.)