Publications
Publications
- April 1985 (Revised November 1987)
- HBS Case Collection
American Express Travel Related Services Co.
Abstract
Describes the company's new focus on entrepreneurship during the era of Lou Gerstner, chairman and CEO since 1982.
Keywords
Citation
Kao, John J. "American Express Travel Related Services Co." Harvard Business School Case 485-174, April 1985. (Revised November 1987.)