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Publications
Publications
  • 01 May 1998
  • Conference Presentation

Rapid Learning and Adaptation in Product Development: An Empirical Study of the Internet Software Industry

By: Alan MacCormack, M. Iansiti and R Verganti
  • Format:Print
  • | Language:English
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Keywords

Learning; Product Development; Software; Computer Industry; Information Technology Industry; Technology Industry

Citation

MacCormack, Alan, M. Iansiti, and R Verganti. "Rapid Learning and Adaptation in Product Development: An Empirical Study of the Internet Software Industry." Paper presented at the International Product Development Management Conference, Italy, May 01, 1998.

About The Authors

Alan D. MacCormack

Technology and Operations Management
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Marco Iansiti

Technology and Operations Management
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More from the Authors

    • 2021
    • Faculty Research

    Computer-Implemented Methods and Systems for Measuring, Estimating, and Managing Economic Outcomes and Technical Debt in Software Systems and Projects: US Patent 11,126,427 B2

    By: Daniel J. Sturtevant, Carliss Baldwin, Alan MacCormack, Sunny Ahn and Sean Gilliland
    • September 2021
    • Information Systems Research

    Network Interconnectivity and Entry into Platform Markets

    By: Feng Zhu, Xinxin Li, Ehsan Valavi and Marco Iansiti
    • August 2021
    • Faculty Research

    A Note on Design Thinking

    By: Alan MacCormack, Caroline M. Elkins, Allison H. Mnookin, Leonard A. Schlesinger and Joyce J. Kim
More from the Authors
  • Computer-Implemented Methods and Systems for Measuring, Estimating, and Managing Economic Outcomes and Technical Debt in Software Systems and Projects: US Patent 11,126,427 B2 By: Daniel J. Sturtevant, Carliss Baldwin, Alan MacCormack, Sunny Ahn and Sean Gilliland
  • Network Interconnectivity and Entry into Platform Markets By: Feng Zhu, Xinxin Li, Ehsan Valavi and Marco Iansiti
  • A Note on Design Thinking By: Alan MacCormack, Caroline M. Elkins, Allison H. Mnookin, Leonard A. Schlesinger and Joyce J. Kim
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